Clarity is a competitive advantage. We help you find & communicate yours.
We work with businesses at every stage — from startups finding their footing to established organisations ready to own more ground.
What we do
Clients come to us at all kinds of moments: a brand that needs positioning, a marketing strategy that isn't converting, a PR presence that doesn't reflect who they've become. We can take a business through the full arc — corporate brand to marketing to public relations — but most of our work is targeted. A precise intervention, at the right moment, that moves things forward.
How we do it
Corporate Brand
A brand is built in the minds of the people you're trying to reach — one impression at a time. We work with you to shape those impressions deliberately: defining what your brand stands for, where it sits in the market and how it shows up across every touchpoint. The result is a clear identity, a defensible position and the kind of coherence that builds lasting trust.
Marketing
Marketing only works when it's built on a clear foundation. We develop strategies rooted in a deep understanding of your competitive landscape and the territory you can own. Whether you're entering a new market, feeling like you've drifted and need to refocus, or ready to shed messaging you've outgrown — we design campaigns and strategies that are purposeful, measurable and true to your brand.
Public Relations
We call it corporate communications — the deliberate work of shaping how your business is understood by the people who matter most. That means knowing which stories to tell, which rooms to be in and which relationships to build before you need them. We help you build a proactive communications strategy — one that strengthens credibility, market position, and ensures your narrative is never left to chance.
Who we are
Brent & is a family-owned firm built around two people whose expertise happen to be remarkably complementary: one brings the strategic depth of a career in complex global industries; the other brings the creative instinct of a lifelong brand builder and storyteller. Together, they cover the ground most firms need two vendors to cover.
William Brent
Co-Founder & Partner
William Brent is a dot connector in the truest sense — strategist, storyteller and advocate. He began his career as a journalist in Beijing and went on to build the first PR agency dedicated to clean technology, running it for a decade across Seattle and San Francisco. That experience led him to co-found Power For All, a global NGO accelerating energy access across emerging markets, and later to serve as CEO of Husk Power Systems — where he helped the company earn recognition as Fast Company's Most Innovative Energy Company in the World and win the Platts Global Energy Award for Energy Transition. Multilingual and globally experienced across the United States, Europe, Africa and Asia, William has sat in every seat — founder, executive, communicator and advocate. At Brent &, he gets to bring all of it to bear for the organisations he believes in.
Jocelyn Brent
Co-Founder & Partner
Jocelyn Brent is a creative who thinks like a business owner — because she is one. Her career has taken her from the art world and MTV production in New York, to building brands as a designer and founder in Shanghai, to nearly a decade as a creative director and consultant in San Francisco. She went on to create Map and Muse, a multimedia storytelling platform producing short-form video narratives for BBC Reel and beyond. Most recently she co-founded Fria Frio, a women-owned lifestyle wine brand she helped take from concept to market. Having built businesses herself, she knows firsthand how transformative great communications can be — and how costly it is when they fall short. At Brent &, she brings something rare: the ability to craft the strategy, design the assets and fully appreciate what's riding on the work — because she's had skin in the game herself.
Testimonials
"Jocelyn nailed what we couldn't see ourselves—we had all the right pieces but they were drowning in noise. She cut through the clutter and gave us specific, executable recommendations. Highly recommend if you need someone who gets tech, business, and communication, and can bring it all together seamlessly."
—Vamsi Sistla [CEO, Symbolic Mind]
“Jocelyn responded swiftly to our need for a strategic launch presence. She led the conceptualization and execution of a landing page for one of our new ventures — bringing together market positioning, compelling copywriting, and full design implementation. She has a rare ability to operate across disciplines, and she delivers.”
— Bradley Kissler [Strada Capital]
“Would they say something smashing and dashing here about William?”
— Warren [CEO, BluePath Finance]
“Would they say something smashing and dashing here about William?”
— Jerry Norskog, [CEO, Omnitura]
“Would they say something smashing and dashing here about us?”
— Dan Dorner, [Head of Secretariat, Clean Energy Ministerial]