Clarity is a competitive advantage. We help you find & communicate yours.

We work with businesses at every stage — from startups finding their footing to established organizations ready to own more ground.

What we do

Clients come to us at all kinds of moments: a brand that needs positioning, a marketing strategy that isn't converting, a PR presence that doesn't reflect who they've become. We can take a business through the full arc — corporate brand to marketing to public relations — but most of our work is targeted. A precise intervention, at the right moment, that moves things forward.

How we do it

  • Corporate Brand

    A brand is built in the minds of the people you're trying to reach — one impression at a time. We work with you to shape those impressions deliberately: defining what your brand stands for, where it sits in the market and how it shows up across every touchpoint. The result is a clear identity, a defensible position and the kind of coherence that builds lasting trust.

  • Marketing

    Marketing only works when it's built on a clear foundation. We develop strategies rooted in a deep understanding of your competitive landscape and the territory you can own. Whether you're entering a new market, feeling like you've drifted and need to refocus, or ready to shed messaging you've outgrown — we design campaigns and strategies that are purposeful, measurable and true to your brand.

  • Public Relations

    We call it corporate communications — the deliberate work of shaping how your business is understood by the people who matter most. That means knowing which stories to tell, which rooms to be in and which relationships to build before you need them. We help you build a proactive communications strategy — one that strengthens credibility, market position, and ensures your narrative is never left to chance.

Who we are

Brent & is a family-owned firm built around two people whose expertise happen to be remarkably complementary: one brings the strategic depth of a career in complex global industries; the other brings the creative instinct of a lifelong brand builder and storyteller. Together, they cover the ground most firms need two vendors to cover.

  • William Brent

    Co-Founder & Partner

    William is a veteran entrepreneur, storyteller and advocate. He began his career in China as a journalist and film producer, and went on to build the first global PR practice dedicated to clean technology, running it for a decade across Seattle and San Francisco and advising start-ups to MNCs. Subsequently, he co-founded Power for All, an international NGO accelerating energy access in the Global South, and later joined Husk Power — named the top energy company in Fast Company's 50 Most Innovative Companies in the World. Multilingual and globally experienced across the United States, Europe, Africa and Asia, William has occupied every seat — as founder, executive, fundraiser, brand steward, campaigner & more. At brent&, he gets to bring all of his skills to bear for organizations and teams he believes in.

  • Jocelyn Brent

    Co-Founder & Partner

    Jocelyn Brent is a creative who thinks like a business owner — because she is one. Her career has taken her from the art world and MTV production in New York, to building brands as a designer and founder in Shanghai, to nearly a decade as a creative director and consultant in San Francisco. She went on to create Map and Muse, a multimedia storytelling platform producing short-form video narratives for BBC Reel and beyond. Most recently she co-founded Fria Frio, a women-owned lifestyle wine brand — and having taken it from concept to market herself, she knows firsthand how transformative great communications can be. At Brent &, she brings something rare: the ability to craft the strategy, design the assets and fully appreciate what's riding on the work — because she's had skin in the game herself.

Our Clients